SCHOLAR HUB

How Mobile Games Influence Consumer Behavior and Purchasing Decisions

Game streaming platforms like Twitch, YouTube Gaming, and Mixer have revolutionized how gamers consume and interact with gaming content, turning everyday players into content creators, influencers, and entertainers. Livestreamed gameplay, interactive chats, and community engagement redefine the gaming experience, transforming passive consumption into dynamic, participatory entertainment.

Kenneth Nelson CEO and Founder

2025.2.23

How Mobile Games Influence Consumer Behavior and Purchasing Decisions

This paper examines how mobile games can be utilized as platforms for social advocacy and political mobilization, particularly in the context of global social movements. The study explores the potential for mobile games to raise awareness about social justice issues, such as climate change, gender equality, and human rights, by engaging players in interactive, narrative-driven activism. By drawing on theories of participatory media and political communication, the research analyzes how game mechanics can be used to simulate real-world social challenges, promote empathy, and encourage collective action. The paper also discusses the ethical challenges of gamifying serious issues and the risks of oversimplification or exploitation of activism.

Nicholas Richardson CEO and Founder

Exploring the Role of Character Customization in Mobile Game Identity Formation

Indie game developers play a vital role in shaping the diverse landscape of gaming, bringing fresh perspectives, innovative gameplay mechanics, and compelling narratives to the forefront. Their creative freedom and entrepreneurial spirit fuel a culture of experimentation and discovery, driving the industry forward with bold ideas and unique gaming experiences that captivate players' imaginations.

Kevin Stewart CEO and Founder

Immersive Experiences in Virtual Realms

Gamification extends beyond entertainment, infiltrating sectors such as marketing, education, and workplace training with game-inspired elements such as leaderboards, achievements, and rewards systems. By leveraging gamified strategies, businesses enhance user engagement, foster motivation, and drive desired behaviors, harnessing the power of play to achieve tangible goals and outcomes.

Daniel Hall CEO and Founder

The Role of Game Testing in Quality Assurance

Esports has risen as a global phenomenon, transforming skilled gamers into celebrated athletes. They compete in electrifying tournaments watched by millions, showcasing their talents, earning recognition, fame, and substantial prize pools that rival those of traditional sports. The professionalization of esports has also led to the development of coaching, training facilities, and esports academies, paving the way for a new generation of esports professionals and cementing gaming as a legitimate career path.

Cynthia Bailey CEO and Founder

The Role of Artistry in Game Design

This systematic review examines existing literature on the effects of mobile gaming on mental health, identifying both beneficial and detrimental outcomes. It provides evidence-based recommendations for stakeholders in the gaming industry and healthcare sectors.

Laura Bell CEO and Founder

Exploring the Cultural Impact of Mobile Game Memes and Humor

Gaming communities thrive in digital spaces, bustling forums, social media hubs, and streaming platforms where players converge to share strategies, discuss game lore, showcase fan art, and forge connections with fellow enthusiasts. These vibrant communities serve as hubs of creativity, camaraderie, and collective celebration of all things gaming-related.

Rebecca Cook CEO and Founder

Trending

How Mobile Games Influence Consumer Behavior and Purchasing Decisions

How Mobile Games Influence Consumer Behavior and Purchasing Decisions

Exploring the Role of Character Customization in Mobile Game Identity Formation

Immersive Experiences in Virtual Realms

The Role of Game Testing in Quality Assurance

The Role of Artistry in Game Design

Exploring the Cultural Impact of Mobile Game Memes and Humor

Subscribe to newsletter